Base Element

Greater London, Vereinigtes Königreich

The partner for a digitally connected fast changing world

Base Element is a dynamic, fast-growing digital agency established in 2011. We are a company in a digital world that consults, strategises, designs and implements across the spectrum of marketing, communication and technology helping brands and companies navigate through the complex digital universe and achieve their business and communication objectives. We are the foundational ingredient - the Base Element - in our clients’ pursuit of excellence. OUR CAPABILITIES Strategy & Consulting We work closely with our clients to transfer our expertise through strategic planning and consultancy services & develop a digital strategy that ties in directly with the company’s business objectives. Experience Design We focus on understanding our client’s business and their consumers’ behaviors and then use our expertise and technological readiness to design engaging cross channel & cross devices experiences that fit our clients’ strategic objectives. We deliver exceptional user journeys and tailor-made customer experiences that nurture engagement, build loyalty, attract new customers and increase profitability. Marketing & Communication We use our digital expertise, customer insights and data to understand and communicate our clients' USPs in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time. Our focus is to provide tailor-made marketing and communication solutions that win the consumers' attention, inform and engage them towards our clients' business objectives Technology & Development Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialize in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs Data & Analytics We collect and analyze data in order to translate them into actionable information.This ongoing data mining process allows us to create people-centric technological and communication solutions that meet business, marketing and communication needs of our clients

30 Personen im Team

Spricht Griechisch, Englisch, Arabisch

3 Projekte in ihrem Portfolio

4 Kollaboration*en über Sortlist

Arbeitet remote auf der ganzen Welt

Sortlist Mitglied seit 2017

Gegründet 2011

9 Auszeichnung*en erhalten

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Dienstleistungen

23 Dienstleistungen angeboten von Base Element

Beschreibung
Innovations in technology have radically changed the mainstays of marketing. With the introduction of new consumer channels - social media, mobile platforms and the web - new products and services have emerged and existing ones have transformed. As the once distinct boundaries between marketing and technology erode, few have managed to master both successfully. We anticipated this amalgamation and work to fuse technological innovation with marketing; we believe that technology can serve the business and accelerate the impact of marketing. Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialise in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs
Skills in Webseitengestaltung (9)
Online MarketingLanding Page DesignResponsive WebsiteWebsite EntwicklungWebsite RedesignPHP-EntwicklungMySQLWebdesignE-Commerce-Website
Referenzen in Webseitengestaltung (3)
Kunden in Webseitengestaltung (3)
University of GlasgowBildung | international
INIBARSoftware & Computerservice | national
Firepro Systems LtdIndustriegüter & Service | international
Erfahren Sie mehr über Webseitengestaltung
Beschreibung
Customer experience is a sum of all experiences a customer has when interacting with a company and a brand. Customer experience includes a lot of elements within spheres of advertising, branding, sales, customer service and customer support. We focus on understanding our client’s business and their consumers’ behaviors and then use our expertise and technological readiness to design engaging cross channel & cross devices experiences that fit our clients’ strategic objectives. We deliver exceptional user journeys and tailor-made customer experiences that nurture engagement, build loyalty, attract new customers and increase profitability.
Skills in Ergonomie (UX/UI) (7)
Ergonomie UX UIKreatives GrafikdesignUser TestingDesignUser Interface DesignInterface DesignUX Design
Referenzen in Ergonomie (UX/UI) (3)
Kunden in Ergonomie (UX/UI) (3)
University of GlasgowBildung | international
INIBARSoftware & Computerservice | national
Firepro Systems LtdIndustriegüter & Service | international
Erfahren Sie mehr über Ergonomie (UX/UI)
Beschreibung
We work closely with our clients to transfer our expertise through strategic planning and consultancy services & develop a digital strategy that ties in directly with the company’s business objectives. We help our clients understand the digital environment and make them feel comfortable and empowered within it. We then collaborate on the best ways to reach customers and prospects. We have gained expertise across a wide range of industries and have developed a niche skillset that allows us to marry technological innovation with business acumen.
Skills in Digitale Strategie (25)
Inhaltliche StrategieDigitale StrategieData AnalyticsData ReportingDigitale InnovationDigitale TransformationLead GenerationLoyalty ManagementMarketingforschungInhaltsmarketing+15
Erfahren Sie mehr über Digitale Strategie
Beschreibung
We use our digital expertise, customer insights and data to understand and communicate our clients' USPs in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time.Our focus is to provide tailor-made marketing and communication solutions that win the consumers' attention, inform and engage them towards our clients' business objectives
Skills in Social Media (24)
OnlinewerbungOnline MarketingGoogle AdwordsGoogle AnalyticsFacebook-WerbungFacebook-MarketingSocial Media CustomizationSocial Media ListeningSocial Media ManagementSocial Media Marketing+14
Erfahren Sie mehr über Social Media
Beschreibung
Innovations in technology have radically changed the mainstays of marketing. With the introduction of new consumer channels - social media, mobile platforms and the web - new products and services have emerged and existing ones have transformed. As the once distinct boundaries between marketing and technology erode, few have managed to master both successfully. We anticipated this amalgamation and work to fuse technological innovation with marketing; we believe that technology can serve the business and accelerate the impact of marketing. Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialise in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs
Skills in Webanwendung (18)
WebanwendungWebsite EntwicklungC#CMS EntwicklungMySQL EntwicklungProduktdesignQualitätssicherungResponsive WebsiteSoftware ArchitectureUnit Testing+8
Referenzen in Webanwendung (2)
Kunden in Webanwendung (2)
INIBARSoftware & Computerservice | national
Firepro Systems LtdIndustriegüter & Service | international
Erfahren Sie mehr über Webanwendung
Beschreibung
Marketing and communication are now firmly rooted in the technological revolution of the fast changing, digitally connected world. Tools, channels and techniques have changed and have brought complexities that did not exist in the past. The MarCom fundamentals endure and core challenges remain the same: How can we get the message through to the right audience, at the right place, at the right time? How can we be relevant and stand out from the clutter? How can we build brands, relationships, loyalty and growth? The solutions, however, have changed. We believe in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time. These experiences may reside entirely in the digital environment, but very often, they go beyond into the physical world. We are driven by data because it enables us to make informed decisions that will best serve business objectives of brand awareness, lead generation, consumer engagement, sales and maximizing ROI.
Skills in Onlinewerbung (13)
Lead GenerationInhaltsmarketingGoogle AdwordsPerformance MarketingSearch MarketingSocial Media ManagementBrand AwarenessDigitale WerbungPPC MarketingDigitale Strategie+3
Erfahren Sie mehr über Onlinewerbung
Beschreibung
Designing a meaningful digital marketing campaign first requires the collection and analysis of data that can be condensed into useful information. This cross-channel activity of data mining is a critical part of digital strategy as it allows us to completely understand consumer behaviour and extract from that what we need to create a people-centric digital marketing strategy. We use business intelligence (BI), quantitative analytics, sight behaviour tracking, predictive analytics, A/B or MVT testing, content personalisation, media optimisation, audience behaviour tracking and other methods to gain critical data insights. This enables us to establish KPIs based on your business objectives, to properly align your products and brand to the needs and habits of consumers, and to achieve maximum ROI through continual digital strategy optimisation. Conversion Optimisation Through the smarter use of data and conversion optimization techniques we assist you in increasing the conversion rate of your website, landing page or microsite. We will develop a conversion optimisation strategy based on your business objectives so as to improve your brand’s online performance and results, and to attain ROI. We utilise controlled testing (including A/B and multivariate testing techniques) and continual analysis rather than guesswork to measure performance and amend digital strategy where needed. Google Analytics Good data gives you the right insights that can then be converted into action. We use a range of Google integrated data and analytics tools to measure the effectiveness of your brand’s online performance in terms of sales and conversions as well as the behaviour of visitors to your site. We then recommend ways on how your brand can perform better and achieve maximum ROI.
Skills in Webanalytik/Big Data (10)
Big DataBig Data AnalyticsBusiness IntelligenceData AnalyticsBig Data MarketingGoogle AnalyticsPrädiktive AnalytikGoogle Tag ManagerWebanalytik/Big DataDashboards
Erfahren Sie mehr über Webanalytik/Big Data
Beschreibung
Our programmers concentrate on writing and deploying optimal versions of mobile applications that not only meet the requirements of each client but that take advantage of the unique features of the mobile device they are intended for. This is achieved with each application undergoing an arduous design process as well as rigorous usability and quality assurance (QA) testing on multiple devices.
Skills in Mobile App (9)
Android-EntwicklungHybrid Mobile App EntwicklungiOS EntwicklungMobile App DesignApp-EntwicklungMobile App UI DesignHybrid-Mobile-AppInterface DesignUX Design
Referenz in Mobile App (1)
Kunde in Mobile App (1)
INIBARSoftware & Computerservice | national
Erfahren Sie mehr über Mobile App
Beschreibung
Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Werbung (4)
Conversion Rate OptimizationKreative KommunikationLinkedIn AdsDigitale Werbung
Erfahren Sie mehr über Werbung
Beschreibung
Search Engine Marketing (SEM) Our digital marketers are driven by making your brand findable online. We do this by understanding how your customers talk, identifying the way they search, and taking into account every stage of the consumer buying cycle which impacts search patterns. Then, we determine the most optimal keywords for your brand and implement SEM strategies, incorporating SEO best practices, to increase your brand’s visibility in search engine results.
Skills in SEO (13)
Suchmaschinen-OptimierungSEO CopywritingSearch MarketingE-Commerce SEOMarketplace SEOMobile SEOOn-Page SEOSEO AnalyseKleinunternehmen SEOOff Page SEO+3
Referenz in SEO (1)
Kunde in SEO (1)
Firepro Systems LtdIndustriegüter & Service | international
Erfahren Sie mehr über SEO

Auszeichnungen

Base Element wurde 9 Mal ausgezeichnet

W3 Award User Experience for Websites2018-09-01Design

W3 Award Aesthetics for Websites2019-08-31

W3 Award for Food & Beverage Websites2019-08-31

W3 Award User Experience for Websites2019-08-31

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Kontakt

Kontaktdetails von Base Element

Details

HeadquarterFleet St, London, UK
Nikiforou Foka 3, Nicosia
110 Espl. du Général de Gaulle, 92400 Courbevoie, France
Rue de Trèves 1, 1000 Bruxelles, Belgium
Av del Manzanares, 4, 28011 Madrid, Spain
Leof. Kifisias, Marousi 151 26, Greece
Jomo S Ln, Accra, Ghana